The Market project was quite complex and included 12 large-format banners, billboards, leaflets and stickers. Expectations by the management of the Market were to include simplicity, legibility and colours visible from the expressway, which is next to the shopping area. were especially attractive. The content that appears on promotional materials we received from the client
Given that the banners were to be 10-15m wide and 3-4m high, there was added pressure to ensure that the design was flawless (mistakes show up easily on these measurements). We carefully selected photos, then graphic elements and typography that would complement them. Finally, we selected striking colours that would be clearly visible such as yellow, red and blue.
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