Our client just wanted to design a logotype for his brand identity and small design of the landing page, but we enjoy working together and decided to continue cooperation. The fruits of this collaboration were web banners, t-shirt projects, social media posts and some illustration elements.
Due to the specifications of our client's business, we decided to evoke many associations with the pop culture of Japan. In the logotype itself, we used intense red as well as the dot, which evokes direct associations with the flag of Japan. We wanted the typography to imitate kanji characters but still remain legible and understandable for the European recipient. And the website design was to use red previously used in the logo. Of course, as it happens with us at a demoArtStation, we presented the client with 3 project proposals from which the most readable and meeting the client's expectations were selected.
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